Customer Service

Little White Lies Frequently Asked Questions

All the information you need is below including ordering, returns, our  T’s & C’s and privacy policy. Contact us through the contact us section  of the website or email;

How to order your Little White Lies clothing?

– 1st  time ordering or already a customer?

– About our Order Process?

– Want to know about Delivery,  Returns & Refunds?

– Miscellaneous questions?

What are Our Ethics?

Returns and Refunds Detailed Policy?

Your Rights?

Terms & Conditions of using this website?

Privacy Policy?



How to order your Little White Lies outfits?

1st  time ordering

  • Use the Shop menu on the navigation bar to select a specific shopping area and the chose an item you want to buy.
  • Click on the main photo or others below it if available, of the product  you would like to view in greater detail.
  • Select your colour, size & quantity, then click “Add to bag”. To continue shopping, simply go to another product or shopping page and repeat adding items to your cart in the same way.
  • When you have finished, select review bag, and see your chosen products in your shopping bag, then click “proceed to checkout”, or simply click   “proceed to checkout” and follow the instructions to create your account & then make a purchase. We recommend using your email address as your username.

Already a registered customer

  • Log into your LittleWhiteLies account in the “My Account” section of the shopping menu or “click here to login” prompt above the screen form with your selected username (usually Email Address)  and Password.
  • Click on the main photo or other below it of the product  you would like to view in greater detail.
  • Select your colour, size & quantity, then click “Add to bag”. To continue shopping, simply go to another product or shopping page and repeat adding items to your cart in the same way.
  • When you have finished, select review bag, and see your chosen products in your shopping bag, then click “proceed to checkout”, or simply click   “proceed to checkout” and follow the instructions to login to your account.

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Order Process

Can I track my order?
 Yes you can track every order in the shopping section by entering your order id and/or billing email address.

I cannot log into my account.
 Email us on and we will reset your password.

I can’t place items in my cart.
 Email us on for further advice.

I didn’t receive an email confirmation for my order  
Check your junk email and that the email on your account is the one you are looking at. If problem not solved email us on for further advice.

I am having issues with payment.
Double check that you have entered the correct billing address. If you continue to have problems email us on

I appear to have been overcharged? email us on so we can sort this out as fast as possible.

I’ve received delivery but an item I orderd is missing.
 Email us on and we will sort this out asap.

How do I amend my order?
  Unfortunately if the order is complete you would have to place a new one and follow our returns procedure.

Ive been overcharged for postage? Email us on and we will sort this out asap.

My order appears to have been cancelled but I haven’t cancelled it? Email us on  and we will sort this out asap.
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I have issues with my delivery? Email us on and we will sort this out asap.


I need to request a change of address? Your address must be correct at the point of purchase to confirm your purchase. We target the shortist leadtime possible from an order being confirmed and it is most likely your order is already dispatched to you.

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What is your returns policy?
 Please see our returns section for full details on returns. All returns must be registered and reference given before being returned to us.

I’ve missed the returns deadline.
 Unfortunately we are unable to accept returns which are outside of the 15 day policy.

When will I get my refund?
 We will process your refund within 11 working days, from the date we receive the item/s back, subject to our returns policy

I need to return an item but do not have proof of purchase? Email us on and we will advise the best course of action.

I need to return a faulty item? 
Email us on for us to help immediately.

I have not received a returns label/ returns form.
 Please email us on and we will ensure you have everything .


I’ve seen a product on the website but it isn’t available in my size?
 We are very sorry. Our products are purposefully in limited quantities to keep our customers exclusive! Email us and we will see what we can do to help.

Do you have an affiliate program? 
Yes.  We are always looking for people to help us and themselves. Please email us on

Can I have additional information on  sizing?
 Yes email us on

Do you do student discount?
 Yes. Email us on and we will give you your own discount code.

Do you charge VAT on non EU purchases?
 VAT is charged on all products sold off this website.

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please provide the following;

Name & Address

Email Address

Telephone Number

The location (s) where you have a strong presence or contacts

A specific sector or demographic you have a strong presence or contacts

Online user and account names/urls’s (if applicable)

e.g. Website, blog, Facebook, Twitter, Youtube, LinkedIn, Pinterest, Others

Have you liked us and shared us? Do so now if you haven’t!

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Returns Detailed Policy

You can return any goods you are not completely happy with, at any time within 15 days of receiving goods from littlewhitelieslondon.

If you would like to return goods:

  • Email
  • State your order number and reason for return
  • You will be given a returns authorisation number
  • Please ensure the returns authorisation number is written on the outside of your returned package

Please note:

  • Returns must be sent by a tracked form of postage
  • Refunds will be processed within 10 days of little white lies receiving back the goods
  • We have a 15 day policy on returns
  • The products must be returned to us intact and undamaged as soon as it is possible
  • We reserve the right refuse any return if it is in poor condition or unhygienic
  • We will refund only the same payment card used to purchase the item, the price paid for the goods returned to us
  • Refunds will be calculated minus shipping costs if applicable

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Terms & Conditions of using our website

(1) Introduction

Magia Fashions Ltd registered office address in England and Wales Company number 07872030

5th Floor, 175 Tottenham Court Road, London, W1T 7NZ, UK

The below Terms and Conditions apply to visitors to and  purchases made from the Magia Fashions Ltd website at

These terms and conditions govern your use of our website; by using our website, you accept these terms and conditions in full. If you disagree with these terms and conditions or any part of these terms and conditions, you must not use our website.

(2) These terms and conditions are updated periodically

(3) Licence to use website

Unless otherwise stated, we or our licensors own the intellectual property rights in the website and material on the website.  Subject to the licence below, all these intellectual property rights are reserved.

You may view, download for caching purposes only, and print pages from the website for your own personal use, subject to the restrictions set out below and elsewhere in these terms and conditions.

You must not:

(a) republish material from this website (including republication on another website);

(b) sell, rent or sub-license material from the website;

(c) show any material from the website in public;

(d) reproduce, duplicate, copy or otherwise exploit material on our website for a commercial purpose;

(e) edit or otherwise modify any material on the website; or

(f) redistribute material from this website except for content specifically and expressly made available for redistribution (such as our newsletter).

Where content is specifically made available for redistribution, it may only be redistributed within your organisation.

(4) Acceptable use

You must not use our website in any way that causes, or may cause, damage to the website or impairment of the availability or accessibility of the website; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful purpose or activity.

You must not use our website to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.

You must not conduct any systematic or automated data collection activities (including without limitation scraping, data mining, data extraction and data harvesting) on or in relation to our website without our express written consent.

You must not use our website to transmit or send unsolicited commercial communications.

You must not use our website for any purposes related to marketing without our express written consent.

(5) Restricted access

We reserve the right to restrict access to areas of our website, or indeed our whole website, at our discretion.

If we provide you with a user ID and password to enable you to access restricted areas of our website or other content or services, you must ensure that that user ID and password is kept confidential.

We may disable your user ID and password in our sole discretion without notice or explanation.

(6) User generated content

In these terms and conditions, “your user content” means material (including without limitation text, images, audio material, video material and audio-visual material) that you submit to our website, for whatever purpose.

You grant to us a worldwide, irrevocable, non-exclusive, royalty-free licence to use, reproduce, adapt, publish, translate and distribute your user content in any existing or future media.  You also grant to us the right to sub-license these rights, and the right to bring an action for infringement of these rights.

Your user content must not be illegal or unlawful, must not infringe any third party’s legal rights, and must not be capable of giving rise to legal action whether against you or us or a third party (in each case under any applicable law).

You must not submit any user content to the website that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint.

We reserve the right to edit or remove any material submitted to our website, or stored on our servers, or hosted or published upon our website.

Notwithstanding our rights under these terms and conditions in relation to user content, we do not undertake to monitor the submission of such content to, or the publication of such content on, our website.

(7) Limited warranties

We do not warrant the completeness or accuracy of the information published on this website; nor do we commit to ensuring that the website remains available or that the material on the website is kept up-to-date.

To the maximum extent permitted by applicable law we exclude all representations, warranties and conditions relating to this website and the use of this website (including, without limitation, any warranties implied by law of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill).

(8) Limitations and exclusions of liability

Nothing in these terms and conditions will: (a) limit or exclude our or your liability for death or personal injury resulting from negligence; (b) limit or exclude our or your liability for fraud or fraudulent misrepresentation; (c) limit any of our or your liabilities in any way that is not permitted under applicable law; or (d) exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and exclusions of liability set out in this Section and elsewhere in these terms and conditions: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the terms and conditions or in relation to the subject matter of the terms and conditions, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

To the extent that the website and the information and services on the website are provided free-of-charge, we will not be liable for any loss or damage of any nature.

We will not be liable to you in respect of any losses arising out of any event or events beyond our reasonable control.

We will not be liable to you in respect of any business losses, including (without limitation) loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.

We will not be liable to you in respect of any loss or corruption of any data, database or software.

We will not be liable to you in respect of any special, indirect or consequential loss or damage.

(9) Indemnity

You hereby indemnify us and undertake to keep us indemnified against any losses, damages, costs, liabilities and expenses (including without limitation legal expenses and any amounts paid by us to a third party in settlement of a claim or dispute on the advice of our legal advisers) incurred or suffered by us arising out of any breach by you of any provision of these terms and conditions, or arising out of any claim that you have breached any provision of these terms and conditions.

(10) Breaches of these terms and conditions

Without prejudice to our other rights under these terms and conditions, if you breach these terms and conditions in any way, we may take such action as we deem appropriate to deal with the breach, including suspending your access to the website, prohibiting you from accessing the website, blocking computers using your IP address from accessing the website, contacting your internet service provider to request that they block your access to the website and/or bringing court proceedings against you.

(11) Variation

We may revise these terms and conditions from time-to-time.  Revised terms and conditions will apply to the use of our website from the date of the publication of the revised terms and conditions on our website.  Please check this page regularly to ensure you are familiar with the current version.

(12) Assignment

We may transfer, sub-contract or otherwise deal with our rights and/or obligations under these terms and conditions without notifying you or obtaining your consent.

You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms and conditions.

(13) Severability

If a provision of these terms and conditions is determined by any court or other competent authority to be unlawful and/or unenforceable, the other provisions will continue in effect.  If any unlawful and/or unenforceable provision would be lawful or enforceable if part of it were deleted, that part will be deemed to be deleted, and the rest of the provision will continue in effect.

(14) Exclusion of third party rights

These terms and conditions are for the benefit of you and us, and are not intended to benefit any third party or be enforceable by any third party.  The exercise of our and your rights in relation to these terms and conditions is not subject to the consent of any third party.

(15) Entire agreement

These terms and conditions , together with our privacy policy, constitute the entire agreement between you and us in relation to your use of our website, and supersede all previous agreements in respect of your use of this website.

(16) Law and jurisdiction

These terms and conditions will be governed by and construed in accordance with English law, and any disputes relating to these terms and conditions will be subject to the exclusive jurisdiction of the courts of England and Wales.

(17) Our details

You can contact us by email via the Contact Us section of our website.
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Our Privacy Policy

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

(1) This privacy policy is updated periodically.

(2) What information do we collect?

We may collect, store and use the following kinds of personal information:

(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation)

(b) information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services.

(c) information that you provide to us for the purpose of registering with us.

(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters

(e) any other information that you choose to send to us;

(3) Cookies

All visitors are asked to agree allow any cookies when they visit our website.

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website. We will use the session cookies to: keep track of you whilst you navigate the website; and other uses. We will use the persistent cookies to: enable our website to recognise you when you visit;

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google and other Analytics to analyse the use of this website. Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at:

Our payment services providers may also send you cookies.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites.

Our site will ask you to accept cookies before you use it. Cookies help us to understand what our customers like.

(4) Using your personal information

Personal information submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) enable your use of the services available on the website;

(d) send to you goods purchased via the website, and supply to you services purchased via the website;

(e) send statements and invoices to you, and collect payments from you;

(f) send you general (non-marketing) commercial communications;

(g) send you email notifications which you have specifically requested;

(h) send to you [our newsletter and other] marketing communications relating to our business [or the businesses of carefully-selected third parties] which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;

(j) deal with enquiries and complaints made by or about you relating to the website; and

(k) other uses.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

(5) Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling;

(e) to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will not provide your information to third parties.

(6) International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries (including the United States and Japan which do not have data protection laws equivalent to those in force in the European Economic Area.

In addition, personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

(7) Security of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website).

(8) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

(9) Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:

(a) the payment of a fee (currently fixed at £10.00); and

(b) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes by email at any time. In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

(10) Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(11) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(12) Contact

If you have any questions about this privacy policy or our treatment of your personal information, please write to us via the contact page of our website.

(13) Data controller

The data controller responsible in respect of the information collected on this website is contactable through the contact us page.

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